f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

What the heck is an algorithm? I’m glad you asked. It is always fresh and up-to-date. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Set up paid search campaigns that target the …

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When URL parameters are generated using site filters, there …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Technical …

If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. RankBrain analyzes keywords against searches to let Google know what type of end …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. From …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. With the rise in the use of Smartphones (over 50 …

This is a powerful association that your product is so popular people don’t want to see any other search results. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand …

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Because not all links are equal, you need to be very careful when you start a link building campaign. Build …

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. To put it briefly, the best way to …

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Why a company needs to invest their time, resources, and money into the work that you’re saying. When a URL is requested that doesn’t exist, return a 404 HTTP …

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or …

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Self-educated. When you test a form, you’re really performing competitive analysis. We at Hi5 Practice are here to help you peel away these layers and get …

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target …

Ensure the number of visits and new visitors from within your target market is increasing. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. From there, the reader may …

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! SEO is an integral part of any digital marketing strategy. And, if you’ve got the chops for it …

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). all this would directly affect the site popularity or the time they spend in each page. Each journey begins with a …

The standard rule of thumb is a minimum of 200-300 words per page. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. A …

This is the method our client’s employ and it’s powerful. Long Tail SEO is a really useful technique to generate organic search traffic for your website. News articles can never be evergreen because they have an end date and refer to current events. Most marketers who specialise in …

In our experience, 100-200s of milliseconds load time is a solid benchmark. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source …

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Google cares the most …

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. It sounds cliche, but nothing is more powerful than word of mouth. Do your homework. It will pay off. Focus on producing content on …

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your …

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Browsers differ in how they treat invalid code so you should always …

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Balancing the readability of your website for both people and web …

I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Develop a winning SEO strategy …

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Link building is …

Every vertical market and type of product is unique. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Most people have …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. Don't commit the cardinal sin of letting dots ruin your page descriptions It’s a simple but necessary fix that …

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. For sites “with just a few things to mark up,” Google also offers …

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Make sure you pick a permalink structure that fits your goals. If you …

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Numerous studies have found that when a site is visible in both paid and organic search results, both …

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short …

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. Some companies (Black Hats) will happily break …

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. Technical SEO work has either a direct or indirect impact on search engine …

Google makes it really hard. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all …

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Analysis of meta sets/keywords, visible text and code to deter­mine how well …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO …

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat …

Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Many businesses don't consider the fact that more …

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. What are little known facts that a shopper for that product or service should know? Your competitors may be …

So getting your website higher in the search engines is extremely important. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The appearance of search engine results pages is constantly in flux due to …

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. It’s almost not a choice; it’s a way of thinking. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A …