Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes.

Focus on ‘Things’, Not ‘Strings’

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Picking the right keywords to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail.

Write a keyword-rich introduction about content

With SEO, your website’s visibility increases when search engines crawl your website. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. It is about helping your customers find out your business from among thousand other companies. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google.

Let's follow CTR best practise

Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Broken links can signal to search engines that your site is poor quality and will frustrate users. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Gaz Hall, a Freelance SEO Consultant, commented: "Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short."

Answer the questions of your potential customers with regards to page impressions

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Studies Take a butchers at PNS Egypt, for instance. have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?