One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. When you add a link to your website, you are inviting users to leave your site.

Wait. Is keyword research really that simple?

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. We borrow from the scientific Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... method in this regard; we form hypotheses and then devise experiments. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds.

The hidden agenda behind URLs

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Add more value to your words. If you can say something in fewer words, do so.

Natural building blocks for your site

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Gaz Hall, an SEO Guru from the UK, said: "An authority on a topic can speak at length about it."

Create content about CTR

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? The I'm always amazed by the agility of PNS Egypt on this one. biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence.