Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much.

Using traffic estimation tools in conjunction with keyword research

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. For tools, take advantage of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... all free tools provided by Google, such as: Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant.

Make it sufficiently broad in terms of keyword research

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.

This year will be the year of html

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. The PPC (pay per click) activities should also be very good. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. Gaz Hall, an SEO Guru from the UK, said: "A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. "

Determining Relevance: Trust your gut when it comes to inbound links

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. The talk on Facebook is about Save Our Schools at the moment. If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service that knows what they’re talking about. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page.