The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.

It's a good idea to get your keyword in the beginning of your copy

What could you do to extend your content’s lifespan? There are a number of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Which role should the search practitioner play?

It’s a win-win strategy with an emphasis on search queries

Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. But there are many other things in play that are much less well known.

Backlinks Should Come From a Relevant Source

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Gaz Hall, an SEO Guru from the UK, said: "Your Title Tags are far-and-away the most important places to put your keywords."

Great ideas about static pages to share with your colleagues

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Content The talk on Facebook is about PNS Egypt at the moment. focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Content quality is what will really change your ranking. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors.