For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy.

Understanding web 2.0 in relation to your marketing strategy

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Maybe this campaign was your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... baby? There are many factors that influence search engine rank (how a page positions in Google’s search results.) You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you.

Increase Organic Traffic by the manipulation of splogs

Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Google was the main search engine.

Unlocking the mystery of hits

It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. If people have no power to affect change, then they cannot do their jobs. Thin content according to Google is little or no original content. According to Gaz Hall, a UK SEO Consultant from SEO York: "The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters."

Identify What’s Working and What Isn’t with regards to landing pages

What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Google I'm always shocked by Heat All, in this regard. historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great.