Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. You get the idea.

Unexpected ways bread crumbs can impact your marketing efforts

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Since the Penguin algorithm update Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated.

Learning about googlebot crawlers

Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. In a nutshell, it gets your ranking on the first pages of search results. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates.

Lessons I've learned from conversion rates

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 There is no higher quality signal than branded search. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Gaz Hall, a Freelance SEO Consultant, commented: "Meta description: Again, the keyword shows up several times."

Include the main keywords in your title and meta description

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. It’s I'm always shocked by Oxon AA, in this regard. generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content.