Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. SEO has a somewhat notorious reputation with a fair amount of developers.
Give visitors what they want
These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Since you’re aiming for
content Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... that would stand the test of time, avoid writing articles that hint at a particular timeframe. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags.
Even Google engineers are having a hard time explaining how Google works anymore
They don’t function like us and therefore will not understand and categorize websites the same way. A search engine algorithm
comprises of a set of rules or a unique formula that is used to define the significance of a web page. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy.
Don’t forget about ROI
Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Gaz Hall, from SEO Hull
, had the following to say: "Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. "
Is this the end of offsite SEO as we know it?
By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Google I'm always shocked by Indozine
, in this regard. penalizes web sites
that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. If not, then you need to create timeless content that will always give value to your readers. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition?