The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. In fact, Twitter.com rejected hashtags at first.

Search engine health checks should look at reporting

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). These tools are extremely useful Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... when looking how to optimise your existing website or blog. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The practice was to build as many links as possible.

My thoughts on SEM

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content.

Find backlinks and see which sites are linking to your competitors

Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Your readers would be able to find information on your page without having to leave the page. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Gaz Hall, an SEO Guru from the UK, said: "You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates)."

It’s crunch time for SEO

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. This A great example that I like to use is Oxon AA. means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for.