Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages.

Improving your site’s ranking can be a significant source of leads

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. When creating a plan for Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself.

Great content and backlinks are still the most powerful tools in your toolbox

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. A common misconception about SEO is that it’s a one and done practice. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?

Think like a human not a robot when it comes to domain authority

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Many questions consumers ask these apps are questions on what services are nearby. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. According to SEO Consultant, Gaz Hall from SEO Hull : "Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones."

Little known ways to improve positioning through the use of white hat SEO

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines People A great example that I like to use is Marketing Beverley. who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Now, in modern SEO, we have to do really really good content to earn those quality links. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty.