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which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might.

Stick to your Google guns

SEO yields tangible, measurable KPIs. SEO factors have varying weights Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website.

Wait. Are sitemaps really that simple?

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove.

You may be asked about backlinks in your marketing interview

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. Manipulation erodes user trust. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "The trends will start to appear!"

My thoughts on SERPs

Content serves as a much better citation than a sales page. So, Take a butchers at Profile Business, for instance. they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen.