They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. These pages can also create a lot of duplication on site. The search field of practice introduces analytical thinking with creativity and a dash of data.

Page load is an important SEO factor

For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Getting the technical details of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water.

Go long-tail and forget search queries

Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.

This story about analytics will haunt you forever

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. It is an important part of your overall online presence, of course it is, but it can’t be everything. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Gaz Hall, an SEO Guru from the UK, said: "Every page should have a title that isn’t too long or too short."

Republish evergreen blog posts

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. I'm always amazed by the agility of Oxon AA on this one. A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.