However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. When someone searches “shop women’s watches” in Google, you want your website to show up. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey.

Lessons I learned about meta tags

If people have no power to affect change, then they cannot do their jobs. Go after more long tail Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and less competitive search terms if your website is too small to compete with the websites in the search results. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course.

Quality over quantity when it comes to search queries

Modern SEO, now, kind of has two major areas. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. The opportunity of defeating the enemy is provided by the enemy himself

Consistent doesn't mean identical. when you're discussing landing pages

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. And, so the reason why SEO can be hard is because you have to test things out yourself. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. According to SEO Consultant, Gaz Hall from SEO Hull : "There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety."

Search engine health checks should look at social media

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. Entering The talk on Facebook is about Beverley Guide at the moment. head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about.