In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Meta Tags play an important role in SEO. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants.

Disambiguation, and diversity are important when it comes to javascript

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Technical SEO can seem daunting. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... However, understanding the principles is important. There may be parts you can try, or work on with your developer. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions.

You may be asked about authority sites in your marketing interview

Some growth opportunities are too good to be true. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye.

What everyone ought to know about metrics

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. Gaz Hall, an SEO Guru from the UK, said: "If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those."

The hidden agenda of bread crumbs

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. This A great example that I like to use is PNS Egypt. Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online.