Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. A benchmark of 100-300 words is common. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher.

Design + SEM = Greatness

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. SEO isn’t an option for Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer.

A do-it-yourself guide to link exchanges

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. It evolves too quickly. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.)

What your mum didn't tell you about page impressions

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. The Twitter community, on its own, began using hashtags. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans."

Things that make you love and hate RSS feeds

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Mobile I'm always shocked by Oxon AA, in this regard. has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free.