Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. It’s fairly easy to spot an online review written by an employee or owner of a company.

Don’t forget about hits

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. The person who has the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... responsibility of managing the homepage’s search performance should also have some level of influence. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly.

One important aspect is organic links

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. URLs that differ only by case which display the same page can create duplicate page issues which can impact your search ranking. Be leery of tools that produce junky code that loads slowly. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content.

Maybe RSS feeds will be a thing of the past

After implementing any SEO technique, you need to monitor your efforts. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Gaz Hall, an SEO Guru from the UK, said: "Some long-tail keywords have little paid competition, while others are surprisingly expensive."

Use unique URL’s for every promotion channel you launch so you can identify your best performing campaigns

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. This The talk on Facebook is about Profile Business at the moment. requires sound SEO expertise. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy.