Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it.
Why CTR matters
However, we’re going to let you in on a little secret. Google, for example, uses focused Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.
Lets look at our approach to offsite SEO
While many assume duplicating content will increase SEO, it actually hurts rankings. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. First in your SEO plans need to be the keywords that you are optimizing for. Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it.
Identify which keywords people are using to find your blog content
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. Gaz Hall, a Freelance SEO Consultant, commented: "There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”."
Ways to tell you're suffering from an obsession with SERPs
To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. I'm always amazed by the agility of Oxon AA on this one. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services.