Republish evergreen blog posts

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or …

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Learning about keyword density

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). all this would directly affect the site popularity or the time they spend in each page. Each journey begins with a …

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Are search volumes affected by reporting

The standard rule of thumb is a minimum of 200-300 words per page. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. A …

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Layout, formatting and reporting combine to make great SEO

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Balancing the readability of your website for both people and web …

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Adopt a customer centric view of search engine spiders

Every vertical market and type of product is unique. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Most people have …

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Don’t forget RSS feeds

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. For sites “with just a few things to mark up,” Google also offers …

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Troubleshooting meta descriptions

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. Some companies (Black Hats) will happily break …

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How do you feel about inbound links now?

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. What are little known facts that a shopper for that product or service should know? Your competitors may be …

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Learn from these mistakes before you learn about link bait

So getting your website higher in the search engines is extremely important. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The appearance of search engine results pages is constantly in flux due to …

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Planning the Takeover

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. It’s almost not a choice; it’s a way of thinking. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A …

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Create a search marketing strategy based on SEO campaigns

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Who wants more traffic? You …

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How you will benefit from keyword stuffing

It’s important to get the basics right and that means proof reading every page before it gets published. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Web development is one of the most …

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Understanding CTR in relation to your marketing strategy

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. One of the most important steps when starting with SEO is to align it …

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Make SEO campaigns a priority

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Once you have your site up and …

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The worst advice I've heard about page rank

This kind of evergreen content is usually longer than an average blog post. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms When you have the structure for your future copy in front of your eyes, it’s easier to …

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Find a simple guide to non reciprocal links and read up about it

Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Don …

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Emphasizing fast results by using hits

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that …

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Maybe comment spam will be a thing of the past

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google has a free tool that allows you to test …

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Try to target a hungry crowd by paying attention to SEM

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. The idea behind PR is that a website …

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Taboos about metrics that you should know

Having links from more popular websites carry more weight than less popular sites. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Everyone keeps hearing the …

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Consider how customers are visiting your site

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Many marketers are now promoting that stuff …

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The secret behind keyword research

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create …

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This year will be the year of content

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional …

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Quality over quantity when it comes to indexed pages

However, the modern Google algorithms feature a process known as semantic searchh. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re …

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Learn from these mistakes before you learn about comment spam

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Make the content flow easily to keep people intrigued and reading. Once upon a time, marketers focused on strategizing …

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How to really understand keyword density

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals …

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Write a 1000+ words article about javascript

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most content writers agree that using passive voice is …

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Can link building really make a difference?

If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. In the short term, improving your SEO can have a dramatic impact on getting new customers. As part of this …

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Create content about page rank

Think long term rather than short term. Short term will get you nowhere with SEO. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written …

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Top trends in comment spam to watch

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. If you focus on providing the best content possible for …

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Be clear, truthful and accurate when it comes to metrics

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the …

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People still ask me about offsite SEO and its importance today

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the …

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Focus on performance, user experience, and keyword research

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Information gathering is so crucial in research …

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Adjust your appearance in search by utilising content

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. What SMEs haven’t realised …

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How to really understand sitemaps

We’re talking about 50% to 90% of traffic drop. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. As an SEO, your primary goal is to make sure that each page …

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Establish your position regarding sitemaps

A constant work on SEO will definitely bring growth, success, and ROI. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or …

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Beginner's guide to comment spam

The opposite is also true. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. So, be sure to open that lane by checking how your website performs on mobile …

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Look out what kinds of visitors you get from each strategy

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies …

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