Let's talk about text links

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When URL parameters are generated using site filters, there …

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Find out more about web crawlers

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Because not all links are equal, you need to be very careful when you start a link building campaign. Build …

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Useful tips from experts in widgets

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target …

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Succeeding in SEO means paying attention to webmaster tools

Ensure the number of visits and new visitors from within your target market is increasing. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. From there, the reader may …

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Never underestimate the influence of keyword stuffing

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

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Include the main keywords in your title and meta description

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Less is always better when it comes to organic links

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. It sounds cliche, but nothing is more powerful than word of mouth. Do your homework. It will pay off. Focus on producing content on …

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What everyone ought to know about search engine spiders

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Browsers differ in how they treat invalid code so you should always …

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Penguin deals solely with link quality and nothing else

I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Develop a winning SEO strategy …

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Consider site submissions at the inception

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. Don't commit the cardinal sin of letting dots ruin your page descriptions It’s a simple but necessary fix that …

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How you will benefit from stickiness

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Make sure you pick a permalink structure that fits your goals. If you …

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Take care when dealing with social media

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short …

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Maybe CTR will be a thing of the past

Google makes it really hard. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all …

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Learning about link building

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When people search for information online, they’re looking for content that will satisfy whatever need they may have. Using a variety of free online tools …

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Taboos about mobile search that you should know

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. If you plan to do some …

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Layout, formatting and forums combine to make great SEO

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were …

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Smooth SEO sailing

Businesses can leverage local SEO to great effect by creating a unique page for every location. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. One is technical SEO. The quality of the content you create …

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Is this the end of offsite SEO as we know it?

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other …

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How to diagnose web 2.0 related issues

If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Decisions must be made at the outset of any project. A well-planned structure makes your writing more effective. Once you’ve …

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Why plugins matter

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Is it bringing you more eyeballs on your website and clients buying your products/services? Search engines no longer value pages filled with targeted keywords …

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Expand your page rank as necessary

Does the homepage feel trustworthy? SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. The crux of evergreen content is …

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Things that make you love and hate RSS feeds

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential …

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Repurpose old javascript

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Google Analytics provides a tool that shows the visible content …

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How to diagnose web crawlers related issues

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. It’s also important to understand that SEO is not the …

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Succeeding in SEO means paying attention to splogs

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. If the issues in the reviews are real, then deal with them. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google …

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Make it sufficiently broad in terms of URLs

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. It can be of tremendous value to your target audience. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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Why has CTR been so important?

Old SEO practices meant a huge emphasis on keywords. Refresh the post if needed. Update any images and links, add new information if available, etc. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies …

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Don’t forget web crawlers

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. However, if you have too many, then high volumes of duplicated content may be the problem. Link signals tend to decay over time. Sites …

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Find a simple guide to quality and read up about it

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Its all about white hat SEO

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Most online marketers are bad at SEO …

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Things to avoid when dealing with widgets

The main thing we need to do to improve a sites authority is to improve its TrustRank. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. You …

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Adjust your appearance in search by utilising long tail search

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

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Education is the best legacy when it comes to static pages

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. An experienced writer can create effective and valuable content for your site, while helping you …

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The hidden agenda of SEO campaigns

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. he no follow link tag has done a …

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Bucket brigades based on analysis

This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. User reviews are a great way for potential customers to learn more about a business. Since the ascent of Google as the world’s #1 search engine, links have …

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