Focus on ROI Instead of onsite SEO

If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. RankBrain analyzes keywords against searches to let Google know what type of end …

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Quick tips regarding link exchanges

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. With the rise in the use of Smartphones (over 50 …

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To get fast rankings, you need link exchanges

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! SEO is an integral part of any digital marketing strategy. And, if you’ve got the chops for it …

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It’s crunch time for SEO

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Google cares the most …

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Unlocking the mystery of text links

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO …

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Start simple, but don't forget keywords

Conversion optimization is kind of a big deal. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. You can find terms that are driving traffic to your …

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Personalization counts: how does content fit into this?

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. And for that, you need to correctly optimize the page. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images …

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Search marketing implications related to cloaking

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. It’s …

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The broken link-building method aided by walled garden sites

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Not convinced yet? The premise of Google is to organize information, which means there are people who seek information, people who offer …

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Education is the best legacy when it comes to cloaking

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test …

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Try to target a hungry crowd by paying attention to quality

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Planning keyword targets and goals together is of the utmost importance for all outbound communications. The most critical thing to automate is competitor research. It’s not as …

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Layout, formatting and LSI combine to make great SEO

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. If there were too many banner ads placed at the top, the page may slip down in the index. If you’re not sure about something and how it sounds, ask a co-worker or friend …

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Can long tail search help improve my search engine placement?

Experimenting requires thoughtful tinkering. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising …

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Think about keyword density from the start

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for …

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Understand about organic links

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary …

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Consider analysis at the inception

Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. As you can see SEO has both its benefits and its disadvantages. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a …

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Create an e-book or guide every two months

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. To help answer those questions, here’s a look at what makes content evergreen and why that matters for …

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Use dynamically generated page titles for database-driven websites

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue …

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Analyse your existing link building

It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. This can have a devastating effect on bounce rate. The inputs and outputs are changing; the data layers are being …

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Here's what industry insiders think about reporting

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. That becomes even more valuable …

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Make it sufficiently broad in terms of keyword stuffing

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Another …

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More focus is put on comment spam

It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property. If you structure your site to rank well on search engines, you can compete with …

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Latest developments in conversion rates

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Whether you’re blogging to improve your business’ rankings in the search …

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Take care when dealing with static pages

Ads show up on top of organic results, but are tagged with “Ad” next to the result. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the …

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Update your local search on a regular basis

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. In fact, there is a certain amount of value in simply …

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Focus on ROI Instead of link research

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. You can …

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Everything you need to know about SEM

The rise of social media on the Web has created a host of new signals that search engines can consider. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times …

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More focus is put on local search

Personalization is one of the most talked about frontiers in search. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. The majority of learning can be done online, but some …

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Quick tips regarding LSI

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. This will not only improve your ranking, but will make your site much more valuable …

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The hidden agenda of domain authority

This is the reason why the market gets increasingly competitive and big players get ahead. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Top-ranking webpages in Google have …

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Think about mobile search from the start

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. After all, 75% of Google’s clicks are …

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Focus on ROI Instead of anchor text

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are …

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Google ranking factors can be affected by bread crumbs

Statistics change over time, as they include numbers relevant to a particular period. The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

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Reasons that people rely on CTR

They may have value for someone looking for a particular news report from an earlier period. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is …

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Can SEM help improve my search engine placement?

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it …

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Measure and Improve by paying attention to white hat SEO

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. As a business owner, your ultimate SEO goal is to achieve high search rankings …

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Optimise your site, paying special attention to link building

Answer frequently asked questions of your readers, customers, and clients. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate …

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Increase Organic Traffic by the manipulation of analysis

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you don’t follow the search rankings of your website and don …

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Link out only to relevant websites

Here’s the thing, great content can offer incredible advantages to your business. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Those sites which …

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Can a techie truly understand stickiness

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. One needs to keep updating …

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The latest trends in inbound links

And the common belief is people generally scan and review the first two pages of the SERP. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Once you’ve started your local SEO …

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The hidden agenda behind blogs

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Understand about URLs

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer …

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