How to survive your first encounter with backlinks

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. From …

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Facts about CTR that will make you think twice

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink …

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How do you present SEO services?

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a …

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Invest in a third-party monitoring service

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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The benefits of javascript to your search marketing strategy

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Analysis of meta sets/keywords, visible text and code to deter­mine how well …

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Is this the end of link building as we know it?

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to …

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Cherish the more competitive terms in your buckets

For example, did an email drip campaign bring in more leads than the social media campaign last month? Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Traffic, engagement, and conversions don’t just peak once …

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How to Find Acquisition Targets

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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The hidden agenda behind site submissions

User reviews are a great way for potential customers to learn more about a business. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Most people look at SEO the wrong way. They look at ways to …

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I bet you didn't know this about duplication

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. There are a wide …

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Myths and misconceptions about landing pages

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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The hidden agenda behind blogs

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates …

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To cut through the noise you need to do something exceptional

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 …

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Make a concerted effort to keep up with content analysis

It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. A professional SEO …

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The latest trends in backlinks

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Google’s related searches can also help businesses …

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Lessons I learned about googlebot crawlers

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Google's algorithms try to mimic the decisions of real people. The …

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Block bad URLs with robot.txt

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Higher search rankings mean increased traffic as users search for terms that bring them to your site. There is a massive amount of content available on the internet, but none is more important …

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Search engine health checks should look at text links

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. As they crawl your site, they index content to appear in the search engine results. On a basic level, a website with …

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Things about splogs you have to experience yourself

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with …

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Keyword clustering examples

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load …

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Less is always better when it comes to nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow …

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Reasons why you cannot learn stickiness well

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Carve out time for concentrating on SEO

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Let's follow domain authority best practise

Those sites which, simply, had the most keywords would rank on top. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the …

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Combine responsive design and LSI for Supercharged SEO

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. The length of your posts is also an …

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Find a simple guide to text links and read up about it

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and …

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Myths and misconceptions about site submissions

SEO helps your business be found quickly and easily by potential customers. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you …

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The mysterious world of search queries

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Analyzing content alone …

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Monitor the evolution of your rankings

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Again, I know you know that links have to be high quality, but we have data that proves it. Search engines …

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Reasons why you cannot learn search engine spiders well

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. “Limited time” and exclusive promotional offers rarely are exclusive in reality. Google and other search …

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Google ranking factors

Long Tail SEO is a really useful technique to generate organic search traffic for your website. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The modern user has …

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Can plugins really make a difference?

cost, color, texture, shape, fonts, etc). Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. In this digital era where everyone …

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Determining value to the business is key

Use SEO strategies to build online visibility. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Guest posting as a …

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Thinking about quality makes everything OK

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices …

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Lessons I learned about ROI

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” The small businesses with a physical place of business …

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Consider link building at the inception

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. Evergreen topics have long lasting value, so when looking …

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Don’t forget onsite SEO

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Site speed, from the …

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Online marketing changes quickly when it comes to html

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of …

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The hidden agenda of bread crumbs

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Meta Tags play an important role in SEO. Add (logical) keywords to image alt tags for …

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Reasons that people rely on URLs

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. You should monitor each backlink you create or earn and verify if it carries any SEO …

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The mysterious world of blogs

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the …

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Top trends in sitemaps to watch

While the concept is simple the work to complete a totally white hat seo service is time consuming. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Always remember that the success of link building, along with advanced strategies such …

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Analyse your existing white hat SEO

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Create an Engaging Web Presence by the use of hits

Every page should be given a title that describes its content. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. SEO is an integral part of any digital marketing strategy. As devices have grown smaller, and keypads have …

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