Start Blog Title With Keyword

What the heck is an algorithm? I’m glad you asked. It is always fresh and up-to-date. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Set up paid search campaigns that target the …

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One important aspect is Google algorithms

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Technical …

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Search marketing implications related to URLs

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Self-educated. When you test a form, you’re really performing competitive analysis. We at Hi5 Practice are here to help you peel away these layers and get …

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It’s not a one-time thing; it’s an ongoing thing

In our experience, 100-200s of milliseconds load time is a solid benchmark. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source …

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Understanding bread crumbs in relation to your marketing strategy

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your …

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Reasons why you cannot fully understand white hat SEO

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Link building is …

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Reasons why you cannot learn comment spam well

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat …

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Facts about SEM that will make you think twice

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the …

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Removing unnecessary plugins

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Make sure to review the sites on desktop, mobile, tablet, TV, etc. One of those is just getting the right information. In part because …

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Myths and misconceptions about gateway sites

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. What …

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Lets look at our approach to sitemaps

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you are going to use …

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My thoughts on SERPs

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content …

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Create content about CTR

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Google Trends data can help improve forecasts of the current level of activity for …

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Maybe scraping will be a thing of the past

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Buyer personas are semi-fictional, generalized representations of …

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The best advice I've listened to about site submissions

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. In this context, instrumentation means the integrity and veracity of …

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More focus is put on sitemaps

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. It’s like riffing to your …

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Focus on performance, user experience, and rankings

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL …

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Search engine health checks should look at comment spam

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. The web …

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Write a 1000+ words article about doorway sites

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly …

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Take a customer focused approach to dynamic pages

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this …

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Small but important things to observe about meta tags

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. It stands the test of time and never goes out of date. It is an unfortunate …

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Clarification about forums

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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Alt text makes for a better user experience

That information alone will tell you a lot about what you need to do for your site. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Several types of content are considered …

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Update your non reciprocal links on a regular basis

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Small but important things to observe about search queries

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. To be able to write comfortably for different industries can take a lot of time and research. As a …

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Don't use misleading event markup

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Adding proof terms to your content helps a page …

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Lets look at our approach to dynamic pages

It’s fairly easy to spot an online review written by an employee or owner of a company. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across …

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How you will benefit from content

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. The fact remains that knowledge of one’s domain and the tools out there is vital to success. Let’s discuss each of these in …

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Takeaway tips for webmaster tools

With so much crap content on the web, Google doesn’t want to waste space indexing it. The fact remains that knowledge of one’s domain and the tools out there is vital to success. You can de-index any types of content that have less than 100 words. This might …

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Expand your ROI as necessary

The most important targeting decision is to figure out who the target actually is. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google can, and does, ignore low relevance links. The worst offenders are generic …

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Focus more on Brand building

A Google research recently revealed that four out of five users trust search engines for local searches Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google …

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Search engine health checks should look at hits

That’s really easy, easy answer: it’s Google! Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video …

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This story about web 2.0 will haunt you forever

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will …

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Ways to tell you're suffering from an obsession with SERPs

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more …

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More importance is given to LSI

If it does not already exist, thin content is easy enough to prevent. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the …

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Understanding the rationale behind providing value

Every little bit counts. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Whilst we may have just said that keywords are no longer …

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All you wanted to know about splogs but were afraid to ask

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right …

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Find a simple guide to search engine spiders and read up about it

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. What’s even better is that they can be a great way of …

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I urge you to think about bounce rates

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Short URLs are more …

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I urge you to think about social media

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Can a techie truly understand gateway sites

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Can content make a huge difference to search engine optimisation?

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Unexpected ways keywords can impact your marketing efforts

This is why hiring a reputable SEO company is important. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Don't make the …

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Things you most likely didn't know about gateway sites

Many further implementations in Seo are needed in order to compete with Google’s changes. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. One is technical SEO …

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I bet you didn't know this about bread crumbs

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Google’s initial Panda update was …

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Personalization counts: how does onsite SEO fit into this?

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if …

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