Cherish the more competitive terms in your buckets

For example, did an email drip campaign bring in more leads than the social media campaign last month? Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Traffic, engagement, and conversions don’t just peak once …

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Facts about SEM that will make you think twice

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the …

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How to Find Acquisition Targets

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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Removing unnecessary plugins

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Make sure to review the sites on desktop, mobile, tablet, TV, etc. One of those is just getting the right information. In part because …

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Myths and misconceptions about gateway sites

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. What …

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The hidden agenda behind site submissions

User reviews are a great way for potential customers to learn more about a business. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Most people look at SEO the wrong way. They look at ways to …

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I bet you didn't know this about duplication

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. There are a wide …

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Myths and misconceptions about landing pages

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Start simple, but don't forget keywords

Conversion optimization is kind of a big deal. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. You can find terms that are driving traffic to your …

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The hidden agenda behind blogs

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates …

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To cut through the noise you need to do something exceptional

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 …

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Create a search marketing strategy based on SEO campaigns

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Who wants more traffic? You …

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Personalization counts: how does content fit into this?

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. And for that, you need to correctly optimize the page. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images …

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Search marketing implications related to cloaking

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. It’s …

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The broken link-building method aided by walled garden sites

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Not convinced yet? The premise of Google is to organize information, which means there are people who seek information, people who offer …

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Education is the best legacy when it comes to cloaking

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test …

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How you will benefit from keyword stuffing

It’s important to get the basics right and that means proof reading every page before it gets published. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Web development is one of the most …

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Understanding CTR in relation to your marketing strategy

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. One of the most important steps when starting with SEO is to align it …

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Learning about link building

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When people search for information online, they’re looking for content that will satisfy whatever need they may have. Using a variety of free online tools …

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Lets look at our approach to sitemaps

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you are going to use …

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Make SEO campaigns a priority

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Once you have your site up and …

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Make a concerted effort to keep up with content analysis

It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. A professional SEO …

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Taboos about mobile search that you should know

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. If you plan to do some …

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The latest trends in backlinks

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Google’s related searches can also help businesses …

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Layout, formatting and forums combine to make great SEO

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were …

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Lessons I learned about googlebot crawlers

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Google's algorithms try to mimic the decisions of real people. The …

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My thoughts on SERPs

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content …

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Try to target a hungry crowd by paying attention to quality

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Planning keyword targets and goals together is of the utmost importance for all outbound communications. The most critical thing to automate is competitor research. It’s not as …

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Smooth SEO sailing

Businesses can leverage local SEO to great effect by creating a unique page for every location. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. One is technical SEO. The quality of the content you create …

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Is this the end of offsite SEO as we know it?

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other …

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The worst advice I've heard about page rank

This kind of evergreen content is usually longer than an average blog post. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms When you have the structure for your future copy in front of your eyes, it’s easier to …

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Block bad URLs with robot.txt

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Higher search rankings mean increased traffic as users search for terms that bring them to your site. There is a massive amount of content available on the internet, but none is more important …

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Find a simple guide to non reciprocal links and read up about it

Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Don …

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How to diagnose web 2.0 related issues

If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. Decisions must be made at the outset of any project. A well-planned structure makes your writing more effective. Once you’ve …

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Search engine health checks should look at text links

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. As they crawl your site, they index content to appear in the search engine results. On a basic level, a website with …

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Create content about CTR

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Google Trends data can help improve forecasts of the current level of activity for …

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Emphasizing fast results by using hits

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that …

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Layout, formatting and LSI combine to make great SEO

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. If there were too many banner ads placed at the top, the page may slip down in the index. If you’re not sure about something and how it sounds, ask a co-worker or friend …

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Maybe comment spam will be a thing of the past

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google has a free tool that allows you to test …

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Why plugins matter

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Is it bringing you more eyeballs on your website and clients buying your products/services? Search engines no longer value pages filled with targeted keywords …

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Maybe scraping will be a thing of the past

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Buyer personas are semi-fictional, generalized representations of …

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Things about splogs you have to experience yourself

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with …

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Keyword clustering examples

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load …

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Expand your page rank as necessary

Does the homepage feel trustworthy? SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. The crux of evergreen content is …

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