The best advice I've listened to about site submissions

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. In this context, instrumentation means the integrity and veracity of …

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Can long tail search help improve my search engine placement?

Experimenting requires thoughtful tinkering. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising …

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More focus is put on sitemaps

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. It’s like riffing to your …

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Less is always better when it comes to nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow …

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Think about keyword density from the start

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for …

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Focus on performance, user experience, and rankings

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL …

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Search engine health checks should look at comment spam

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. The web …

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Try to target a hungry crowd by paying attention to SEM

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. The idea behind PR is that a website …

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Write a 1000+ words article about doorway sites

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly …

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Reasons why you cannot learn stickiness well

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Things that make you love and hate RSS feeds

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential …

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Understand about organic links

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary …

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Taboos about metrics that you should know

Having links from more popular websites carry more weight than less popular sites. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Everyone keeps hearing the …

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Take a customer focused approach to dynamic pages

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this …

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Carve out time for concentrating on SEO

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Consider analysis at the inception

Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. As you can see SEO has both its benefits and its disadvantages. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a …

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Consider how customers are visiting your site

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Many marketers are now promoting that stuff …

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Create an e-book or guide every two months

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. To help answer those questions, here’s a look at what makes content evergreen and why that matters for …

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Let's follow domain authority best practise

Those sites which, simply, had the most keywords would rank on top. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the …

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Use dynamically generated page titles for database-driven websites

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue …

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Analyse your existing link building

It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. This can have a devastating effect on bounce rate. The inputs and outputs are changing; the data layers are being …

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Combine responsive design and LSI for Supercharged SEO

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. The length of your posts is also an …

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Small but important things to observe about meta tags

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. It stands the test of time and never goes out of date. It is an unfortunate …

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Find a simple guide to text links and read up about it

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and …

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Here's what industry insiders think about reporting

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. That becomes even more valuable …

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Make it sufficiently broad in terms of keyword stuffing

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Another …

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More focus is put on comment spam

It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property. If you structure your site to rank well on search engines, you can compete with …

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Repurpose old javascript

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Google Analytics provides a tool that shows the visible content …

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The secret behind keyword research

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create …

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Clarification about forums

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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How to diagnose web crawlers related issues

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. It’s also important to understand that SEO is not the …

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Latest developments in conversion rates

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Whether you’re blogging to improve your business’ rankings in the search …

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Alt text makes for a better user experience

That information alone will tell you a lot about what you need to do for your site. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Several types of content are considered …

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Succeeding in SEO means paying attention to splogs

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. If the issues in the reviews are real, then deal with them. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google …

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Take care when dealing with static pages

Ads show up on top of organic results, but are tagged with “Ad” next to the result. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the …

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This year will be the year of content

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional …

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Update your local search on a regular basis

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. In fact, there is a certain amount of value in simply …

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Update your non reciprocal links on a regular basis

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Focus on ROI Instead of link research

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. You can …

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