Make it sufficiently broad in terms of URLs

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. It can be of tremendous value to your target audience. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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Quality over quantity when it comes to indexed pages

However, the modern Google algorithms feature a process known as semantic searchh. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re …

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Small but important things to observe about search queries

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. To be able to write comfortably for different industries can take a lot of time and research. As a …

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Don't use misleading event markup

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Adding proof terms to your content helps a page …

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Lets look at our approach to dynamic pages

It’s fairly easy to spot an online review written by an employee or owner of a company. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across …

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Myths and misconceptions about site submissions

SEO helps your business be found quickly and easily by potential customers. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you …

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Why has CTR been so important?

Old SEO practices meant a huge emphasis on keywords. Refresh the post if needed. Update any images and links, add new information if available, etc. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies …

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Learn from these mistakes before you learn about comment spam

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Make the content flow easily to keep people intrigued and reading. Once upon a time, marketers focused on strategizing …

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The mysterious world of search queries

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Analyzing content alone …

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Everything you need to know about SEM

The rise of social media on the Web has created a host of new signals that search engines can consider. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times …

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Monitor the evolution of your rankings

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Again, I know you know that links have to be high quality, but we have data that proves it. Search engines …

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More focus is put on local search

Personalization is one of the most talked about frontiers in search. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. The majority of learning can be done online, but some …

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How to really understand keyword density

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals …

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How you will benefit from content

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. The fact remains that knowledge of one’s domain and the tools out there is vital to success. Let’s discuss each of these in …

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Takeaway tips for webmaster tools

With so much crap content on the web, Google doesn’t want to waste space indexing it. The fact remains that knowledge of one’s domain and the tools out there is vital to success. You can de-index any types of content that have less than 100 words. This might …

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Write a 1000+ words article about javascript

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most content writers agree that using passive voice is …

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Expand your ROI as necessary

The most important targeting decision is to figure out who the target actually is. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google can, and does, ignore low relevance links. The worst offenders are generic …

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Quick tips regarding LSI

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. This will not only improve your ranking, but will make your site much more valuable …

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Can link building really make a difference?

If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. In the short term, improving your SEO can have a dramatic impact on getting new customers. As part of this …

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Focus more on Brand building

A Google research recently revealed that four out of five users trust search engines for local searches Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google …

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Reasons why you cannot learn search engine spiders well

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. “Limited time” and exclusive promotional offers rarely are exclusive in reality. Google and other search …

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Search engine health checks should look at hits

That’s really easy, easy answer: it’s Google! Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video …

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Google ranking factors

Long Tail SEO is a really useful technique to generate organic search traffic for your website. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The modern user has …

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The hidden agenda of domain authority

This is the reason why the market gets increasingly competitive and big players get ahead. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Top-ranking webpages in Google have …

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This story about web 2.0 will haunt you forever

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will …

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Don’t forget web crawlers

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. However, if you have too many, then high volumes of duplicated content may be the problem. Link signals tend to decay over time. Sites …

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Ways to tell you're suffering from an obsession with SERPs

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more …

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Think about mobile search from the start

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. After all, 75% of Google’s clicks are …

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Can plugins really make a difference?

cost, color, texture, shape, fonts, etc). Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. In this digital era where everyone …

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Find a simple guide to quality and read up about it

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Focus on ROI Instead of anchor text

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are …

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Its all about white hat SEO

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Most online marketers are bad at SEO …

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More importance is given to LSI

If it does not already exist, thin content is easy enough to prevent. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the …

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Understanding the rationale behind providing value

Every little bit counts. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Whilst we may have just said that keywords are no longer …

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All you wanted to know about splogs but were afraid to ask

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right …

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Google ranking factors can be affected by bread crumbs

Statistics change over time, as they include numbers relevant to a particular period. The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

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Create content about page rank

Think long term rather than short term. Short term will get you nowhere with SEO. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written …

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Determining value to the business is key

Use SEO strategies to build online visibility. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Guest posting as a …

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Find a simple guide to search engine spiders and read up about it

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. What’s even better is that they can be a great way of …

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I urge you to think about bounce rates

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Short URLs are more …

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I urge you to think about social media

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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