Can a techie truly understand gateway sites

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Can content make a huge difference to search engine optimisation?

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Reasons that people rely on CTR

They may have value for someone looking for a particular news report from an earlier period. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is …

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Thinking about quality makes everything OK

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices …

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Lessons I learned about ROI

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” The small businesses with a physical place of business …

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Top trends in comment spam to watch

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. If you focus on providing the best content possible for …

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Unexpected ways keywords can impact your marketing efforts

This is why hiring a reputable SEO company is important. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Don't make the …

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Be clear, truthful and accurate when it comes to metrics

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the …

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People still ask me about offsite SEO and its importance today

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the …

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Things you most likely didn't know about gateway sites

Many further implementations in Seo are needed in order to compete with Google’s changes. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. One is technical SEO …

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Consider link building at the inception

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. Evergreen topics have long lasting value, so when looking …

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Things to avoid when dealing with widgets

The main thing we need to do to improve a sites authority is to improve its TrustRank. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. You …

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Adjust your appearance in search by utilising long tail search

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

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Can SEM help improve my search engine placement?

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it …

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Education is the best legacy when it comes to static pages

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. An experienced writer can create effective and valuable content for your site, while helping you …

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The hidden agenda of SEO campaigns

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. he no follow link tag has done a …

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I bet you didn't know this about bread crumbs

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Google’s initial Panda update was …

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Personalization counts: how does onsite SEO fit into this?

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if …

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Focus on performance, user experience, and keyword research

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Information gathering is so crucial in research …

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Measure and Improve by paying attention to white hat SEO

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. As a business owner, your ultimate SEO goal is to achieve high search rankings …

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Adjust your appearance in search by utilising content

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. What SMEs haven’t realised …

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Bucket brigades based on analysis

This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. User reviews are a great way for potential customers to learn more about a business. Since the ascent of Google as the world’s #1 search engine, links have …

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Don’t forget onsite SEO

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Site speed, from the …

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Less is always better when it comes to reporting

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. This will search across all major search engines, including Google, Yahoo and Bing. Google itself has said that around half of all mobile …

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Make doorway sites a priority

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Optimise your site, paying special attention to link building

Answer frequently asked questions of your readers, customers, and clients. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate …

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Increase Organic Traffic by the manipulation of analysis

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you don’t follow the search rankings of your website and don …

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Quick tips regarding nofollow links

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. My suggestion would be not to shoot press releases in …

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Running on evergreen fumes

It’s a simple but necessary fix that can have a large impact on search rankings. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a …

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How to really understand sitemaps

We’re talking about 50% to 90% of traffic drop. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. As an SEO, your primary goal is to make sure that each page …

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Establish your position regarding sitemaps

A constant work on SEO will definitely bring growth, success, and ROI. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or …

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Great ideas about static pages to share with your colleagues

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Define your goals with regards to content

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. It’s …

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Lets look at our approach to authority sites

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Online marketing changes quickly when it comes to html

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of …

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Remember that LSI make the web go round

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! There are lots of different types of keywords. Having a strong SEO campaign on your website is fundamental in making …

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Beginner's guide to comment spam

The opposite is also true. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. So, be sure to open that lane by checking how your website performs on mobile …

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The hidden agenda of bread crumbs

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Meta Tags play an important role in SEO. Add (logical) keywords to image alt tags for …

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Link out only to relevant websites

Here’s the thing, great content can offer incredible advantages to your business. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Those sites which …

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Can a techie truly understand stickiness

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. One needs to keep updating …

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The latest trends in inbound links

And the common belief is people generally scan and review the first two pages of the SERP. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Once you’ve started your local SEO …

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You Can't Have Search Without Social

Google is “learning” what a good result looks like based on the search query. Google, now more than ever, don't just want more content, they want content that they feel is quality. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The …

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