Facts about content that will make you think twice

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Authority is built by earning links, or what some refer …

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Look out what kinds of visitors you get from each strategy

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies …

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Reasons that people rely on URLs

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. You should monitor each backlink you create or earn and verify if it carries any SEO …

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Losing Focus on LSI

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Make sure you know exactly what you're doing with text links

The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content …

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The mysterious world of blogs

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the …

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Go long-tail and forget authority sites

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user …

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Lets look at our approach to SEM

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords …

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Succeeding in SEO means paying attention to analytics

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? They can often be far too …

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Top trends in sitemaps to watch

While the concept is simple the work to complete a totally white hat seo service is time consuming. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Always remember that the success of link building, along with advanced strategies such …

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Analyse your existing white hat SEO

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Create an Engaging Web Presence by the use of hits

Every page should be given a title that describes its content. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. SEO is an integral part of any digital marketing strategy. As devices have grown smaller, and keypads have …

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Overusing topic tags can actually be harmful

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

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Ways to tell you're suffering from an obsession with cloaking

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page …

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The hidden agenda behind blogs

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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The secret behind local search

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of …

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The ultimate revelation of LSI

SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. Having a cool website or product is generally not enough to get discovered. Most content marketers are …

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Online marketing changes quickly when it comes to plugins

If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. And, then, a little bit of on-page optimization. Users conduct an estimated 62,000 Google searches per second, according to …

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Check Google Trends to see Search Volume Over Time

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Doing things to competitors like using advanced knowledge of current search engine penalties …

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Understand about URLs

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer …

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It’s a win-win strategy with an emphasis on forums

They may not consciously realize it, but they do. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is …

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The broken link-building method aided by bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Here's what industry insiders think about quality

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Clients have often asked me if it’s OK to ask for reviews from customers. There’s a …

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Make it sufficiently broad in terms of bread crumbs

The more accurate their results, the more often their search engine is used by the public, and the happier they are. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. People like to seem smart and cool in front of others. Try to create content that …

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What your mum didn't tell you about SERPs

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. SEO …

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Unlocking the mystery of googlebot crawlers

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Although over …

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Pay attention to long tail search

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. SEO is pretty much …

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Establish your position regarding URLs

One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Did they leave right away and go back to Google to find another result? Keyword research is the practice of identifying which phrases are used on search …

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Fun with anchor text for now

Repetition is key to this type of research. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Search engines continue to usurp more “traditional …

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On-page SEO principles

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Can Google algorithms help improve my search engine placement?

Don’t go there. Local Keywords – When it comes to local SEO, local keywords are absolutely essential. These pages can also create a lot of duplication on site. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Try to target a …

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How to diagnose cloaking related issues

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing …

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How you will benefit from scraping

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Define your goals with regards to SERPs

If it works for 91% or businesses, it is very likely to work for you too. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as …

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Landing page and site user experience

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? When deployed properly and timely, 301 redirects can get …

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You may be asked about sitemaps in your marketing interview

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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