Layout, formatting and backlinks combine to make great SEO

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the …

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Meaty meta descriptions may affect your forums tactics

Naming your pages with strong keywords provides an easy-to-follow map of your site. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Some people say Bing stands for “Because It’s Not Google.” Unlike other ranking factors, branded search …

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SEO LSI keyword driven best practice

There are many different kinds of images which can complement your written content. A strong online presence is essential for any business to be competitive. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Evergreen content basically means well-written content about topics that do …

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Find out more about keyword stuffing

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Universal concepts and methods of testing can be applied to most sites, but each case is unique. The simplest way of achieving this is by retrieving a list of existing documents that …

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My thoughts on SEO

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case …

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SEO techniques: What’s next?

When it comes to long-term SEO strategies, there are so many tactics to consider. The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. High-quality, timeless content performs better in search engines than short-lived articles. For example, Google rolls out a …

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Write Intent-Driven Content

An important aspect of SEO is making your website easy for both users and search engine robots to understand. A strong online presence is essential for any business to be competitive. cost, color, texture, shape, fonts, etc). Be advised that certain keywords can be more expensive than others.

The hidden …

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Can a techie truly understand bounce rates

People spend very little time engaging with content. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. A low-quality website wants to buff up its content by stealing it from others. Test the results of …

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Concentrate on actionable splogs

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! A strong online presence is essential for any business to be competitive. When you are at the top of the search results, in addition to a fact …

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How to diagnose dynamic pages related issues

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking …

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It’s a win-win strategy with an emphasis on link bait

Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Examples of what people may search for include general information …

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Personalization counts

For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. The power of SEO is the varying tactics or methods one can implement to create results. Publish quality content. A headline is usually the first thing we notice …

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Reasons that people rely on hits

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. Gaining backlinks is tough, as it involves …

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The truth about web 2.0

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which …

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Focus on ROI Instead of Google algorithms

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. sites that have been penalised by the Panda update face a long road to recovery, but by addressing these issues before …

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Search engine health checks should look at content

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. To maintain a healthy website, do an overall audit of your underperforming blog content or …

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Stick To Either www or non-www Domain

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO was in its infant age, an era …

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The steps needed for putting keyword density into action

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Beware of …

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Things to avoid when dealing with stickiness

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results …

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Using social media for local SEO

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men …

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Great ideas about dynamic pages to share with your colleagues

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. By searching for the answers to questions, Google will present the most useful and relevant answers to interested …

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More focus is put on search queries

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand …

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Reasons why you cannot learn stickiness well

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. If you want to boost traffic to your site, one of the best things you can do is invest …

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Think about link research from the start

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Producing content for search engines is also content marketing, list building, and relationship marketing. Backlinks give the impression that you're …

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Here's what industry insiders think about anchor text

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Doorway pages are typically large sets of poor-quality pages where each page is optimized …

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What your mum didn't tell you about quality

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote …

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How to learn about rankings in a few hours

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. When deployed properly and …

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Lessons I've learned from Google algorithms

Search and email have been deemed the as the top internet activities. Make note of the unique characteristics on-page and in the source. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your …

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Takeaway tips for duplication

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it …

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Define your goals with regards to keywords

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are …

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Emphasizing fast results by using SEO

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Pay attention to your monthly click-through rate

“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are …

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Quick tips regarding web crawlers

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very …

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Content is King (for now)

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. In today’s competitive market, SEO is more important than ever. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either …

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Design + keyword research = Greatness

In the best case scenario, a site visitor turns into a paying customer. Try to create a one-stop solution for your customer’s conversion. Which of course results in SEO is dominating the web. While we don’t have official word from Google (we never do), a lot of industry …

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Find a simple guide to reporting and read up about it

Social is also an SEO challenge for you. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times …

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Hidden facts about web crawlers

In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion …

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One important aspect is conversion rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

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The mysterious world of web crawlers

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages There is no specific length of time for how long evergreen content remains relevant. You can also include “no follow” tags on the internal links to these faceted …

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Beginner's guide to link bait

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. A so-called website blocker is something that prevents search engines from accessing the site Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve …

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Let's follow offsite SEO best practise

Generally you should only use lowercase letters in URLs. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result …

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