How you will benefit from stickiness

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Make sure you pick a permalink structure that fits your goals. If you …

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Reasons why you cannot learn comment spam well

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat …

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Cherish the more competitive terms in your buckets

For example, did an email drip campaign bring in more leads than the social media campaign last month? Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Traffic, engagement, and conversions don’t just peak once …

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Search marketing implications related to cloaking

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. It’s …

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The broken link-building method aided by walled garden sites

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Not convinced yet? The premise of Google is to organize information, which means there are people who seek information, people who offer …

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Education is the best legacy when it comes to cloaking

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test …

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Taboos about mobile search that you should know

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. If you plan to do some …

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Search engine health checks should look at text links

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. As they crawl your site, they index content to appear in the search engine results. On a basic level, a website with …

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Think about keyword density from the start

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for …

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Try to target a hungry crowd by paying attention to SEM

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. The idea behind PR is that a website …

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Take care when dealing with static pages

Ads show up on top of organic results, but are tagged with “Ad” next to the result. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the …

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More focus is put on local search

Personalization is one of the most talked about frontiers in search. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. The majority of learning can be done online, but some …

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The hidden agenda of domain authority

This is the reason why the market gets increasingly competitive and big players get ahead. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Top-ranking webpages in Google have …

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Think about mobile search from the start

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. After all, 75% of Google’s clicks are …

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Find a simple guide to quality and read up about it

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Google ranking factors can be affected by bread crumbs

Statistics change over time, as they include numbers relevant to a particular period. The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

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I urge you to think about bounce rates

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Short URLs are more …

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Thinking about quality makes everything OK

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices …

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Things to avoid when dealing with widgets

The main thing we need to do to improve a sites authority is to improve its TrustRank. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. You …

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I bet you didn't know this about bread crumbs

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Google’s initial Panda update was …

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Establish your position regarding sitemaps

A constant work on SEO will definitely bring growth, success, and ROI. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or …

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What your mum didn't tell you about SERPs

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. SEO …

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Find out more about keyword stuffing

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Universal concepts and methods of testing can be applied to most sites, but each case is unique. The simplest way of achieving this is by retrieving a list of existing documents that …

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Define your goals with regards to keywords

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are …

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Let's follow offsite SEO best practise

Generally you should only use lowercase letters in URLs. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result …

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What your mum didn't tell you about page rank

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Industry leaders spend countless hours tracking trends. If your online business isn’t …

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