Search marketing implications related to URLs

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Self-educated. When you test a form, you’re really performing competitive analysis. We at Hi5 Practice are here to help you peel away these layers and get …

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Reasons why you cannot fully understand white hat SEO

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Link building is …

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Adopt a customer centric view of search engine spiders

Every vertical market and type of product is unique. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Most people have …

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The benefits of javascript to your search marketing strategy

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Analysis of meta sets/keywords, visible text and code to deter­mine how well …

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Planning the Takeover

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. It’s almost not a choice; it’s a way of thinking. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A …

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How to Find Acquisition Targets

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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I bet you didn't know this about duplication

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. There are a wide …

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Start simple, but don't forget keywords

Conversion optimization is kind of a big deal. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. You can find terms that are driving traffic to your …

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Maybe comment spam will be a thing of the past

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google has a free tool that allows you to test …

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Repurpose old javascript

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Google Analytics provides a tool that shows the visible content …

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Update your local search on a regular basis

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. In fact, there is a certain amount of value in simply …

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Small but important things to observe about search queries

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. To be able to write comfortably for different industries can take a lot of time and research. As a …

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Everything you need to know about SEM

The rise of social media on the Web has created a host of new signals that search engines can consider. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times …

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Google ranking factors

Long Tail SEO is a really useful technique to generate organic search traffic for your website. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The modern user has …

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Find a simple guide to search engine spiders and read up about it

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. What’s even better is that they can be a great way of …

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People still ask me about offsite SEO and its importance today

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the …

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Measure and Improve by paying attention to white hat SEO

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. As a business owner, your ultimate SEO goal is to achieve high search rankings …

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Adjust your appearance in search by utilising content

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. What SMEs haven’t realised …

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Go long-tail and forget authority sites

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user …

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Check Google Trends to see Search Volume Over Time

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Doing things to competitors like using advanced knowledge of current search engine penalties …

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Make it sufficiently broad in terms of bread crumbs

The more accurate their results, the more often their search engine is used by the public, and the happier they are. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. People like to seem smart and cool in front of others. Try to create content that …

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Meaty meta descriptions may affect your forums tactics

Naming your pages with strong keywords provides an easy-to-follow map of your site. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Some people say Bing stands for “Because It’s Not Google.” Unlike other ranking factors, branded search …

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Takeaway tips for duplication

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it …

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Design + keyword research = Greatness

In the best case scenario, a site visitor turns into a paying customer. Try to create a one-stop solution for your customer’s conversion. Which of course results in SEO is dominating the web. While we don’t have official word from Google (we never do), a lot of industry …

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Find a simple guide to reporting and read up about it

Social is also an SEO challenge for you. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times …

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The mysterious world of web crawlers

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages There is no specific length of time for how long evergreen content remains relevant. You can also include “no follow” tags on the internal links to these faceted …

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