Start Blog Title With Keyword

What the heck is an algorithm? I’m glad you asked. It is always fresh and up-to-date. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Set up paid search campaigns that target the …

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Focus on ROI Instead of onsite SEO

If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. RankBrain analyzes keywords against searches to let Google know what type of end …

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It’s not a one-time thing; it’s an ongoing thing

In our experience, 100-200s of milliseconds load time is a solid benchmark. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source …

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Never underestimate the influence of keyword stuffing

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

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Layout, formatting and reporting combine to make great SEO

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Balancing the readability of your website for both people and web …

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Unlocking the mystery of text links

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO …

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How do you feel about inbound links now?

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. What are little known facts that a shopper for that product or service should know? Your competitors may be …

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Emphasizing fast results by using hits

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that …

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Focus on performance, user experience, and rankings

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL …

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Things that make you love and hate RSS feeds

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential …

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Use dynamically generated page titles for database-driven websites

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue …

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Why has CTR been so important?

Old SEO practices meant a huge emphasis on keywords. Refresh the post if needed. Update any images and links, add new information if available, etc. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies …

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Don’t forget web crawlers

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. However, if you have too many, then high volumes of duplicated content may be the problem. Link signals tend to decay over time. Sites …

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Determining value to the business is key

Use SEO strategies to build online visibility. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Guest posting as a …

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The hidden agenda of SEO campaigns

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. he no follow link tag has done a …

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Can a techie truly understand stickiness

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. One needs to keep updating …

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Top trends in sitemaps to watch

While the concept is simple the work to complete a totally white hat seo service is time consuming. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Always remember that the success of link building, along with advanced strategies such …

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Online marketing changes quickly when it comes to plugins

If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. And, then, a little bit of on-page optimization. Users conduct an estimated 62,000 Google searches per second, according to …

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Unlocking the mystery of googlebot crawlers

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Although over …

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Reasons why you cannot learn stickiness well

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. If you want to boost traffic to your site, one of the best things you can do is invest …

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Emphasizing fast results by using SEO

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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