Republish evergreen blog posts

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or …

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Succeeding in SEO means paying attention to webmaster tools

Ensure the number of visits and new visitors from within your target market is increasing. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. From there, the reader may …

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Invest in a third-party monitoring service

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages …

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Learning about keyword density

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). all this would directly affect the site popularity or the time they spend in each page. Each journey begins with a …

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It’s crunch time for SEO

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Google cares the most …

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Don’t forget RSS feeds

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. For sites “with just a few things to mark up,” Google also offers …

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Take care when dealing with social media

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short …

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Learn from these mistakes before you learn about link bait

So getting your website higher in the search engines is extremely important. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The appearance of search engine results pages is constantly in flux due to …

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Facts about SEM that will make you think twice

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the …

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Is this the end of offsite SEO as we know it?

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other …

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Things about splogs you have to experience yourself

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with …

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More focus is put on sitemaps

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. It’s like riffing to your …

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The secret behind keyword research

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create …

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Can a techie truly understand gateway sites

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Education is the best legacy when it comes to static pages

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. An experienced writer can create effective and valuable content for your site, while helping you …

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Beginner's guide to comment spam

The opposite is also true. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. So, be sure to open that lane by checking how your website performs on mobile …

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The hidden agenda of bread crumbs

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Meta Tags play an important role in SEO. Add (logical) keywords to image alt tags for …

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Look out what kinds of visitors you get from each strategy

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies …

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The broken link-building method aided by bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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How you will benefit from scraping

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Using social media for local SEO

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men …

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What your mum didn't tell you about quality

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote …

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Lessons I've learned from Google algorithms

Search and email have been deemed the as the top internet activities. Make note of the unique characteristics on-page and in the source. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your …

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Beginner's guide to link bait

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. A so-called website blocker is something that prevents search engines from accessing the site Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve …

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Make canonical URLs the focal point of your marketing efforts

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. For example, someone launches a campaign and forgets …

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