How do you present SEO services?

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a …

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Less is always better when it comes to organic links

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. It sounds cliche, but nothing is more powerful than word of mouth. Do your homework. It will pay off. Focus on producing content on …

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Layout, formatting and LSI combine to make great SEO

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. If there were too many banner ads placed at the top, the page may slip down in the index. If you’re not sure about something and how it sounds, ask a co-worker or friend …

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Why plugins matter

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Is it bringing you more eyeballs on your website and clients buying your products/services? Search engines no longer value pages filled with targeted keywords …

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Less is always better when it comes to nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow …

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Take a customer focused approach to dynamic pages

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this …

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Consider analysis at the inception

Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. As you can see SEO has both its benefits and its disadvantages. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a …

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Make it sufficiently broad in terms of keyword stuffing

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Another …

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How to diagnose web crawlers related issues

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. It’s also important to understand that SEO is not the …

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Focus on ROI Instead of link research

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. You can …

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Lets look at our approach to dynamic pages

It’s fairly easy to spot an online review written by an employee or owner of a company. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across …

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Monitor the evolution of your rankings

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Again, I know you know that links have to be high quality, but we have data that proves it. Search engines …

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Its all about white hat SEO

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Most online marketers are bad at SEO …

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All you wanted to know about splogs but were afraid to ask

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right …

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Don’t forget onsite SEO

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Site speed, from the …

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Make doorway sites a priority

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Ways to tell you're suffering from an obsession with cloaking

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page …

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It’s a win-win strategy with an emphasis on forums

They may not consciously realize it, but they do. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is …

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Pay attention to long tail search

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. SEO is pretty much …

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You may be asked about sitemaps in your marketing interview

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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My thoughts on SEO

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case …

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Personalization counts

For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. The power of SEO is the varying tactics or methods one can implement to create results. Publish quality content. A headline is usually the first thing we notice …

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The truth about web 2.0

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which …

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One important aspect is conversion rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

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