One important aspect is Google algorithms

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Technical …

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Understanding bread crumbs in relation to your marketing strategy

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your …

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The hidden agenda behind site submissions

User reviews are a great way for potential customers to learn more about a business. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Most people look at SEO the wrong way. They look at ways to …

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Myths and misconceptions about landing pages

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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The hidden agenda behind blogs

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates …

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Create a search marketing strategy based on SEO campaigns

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Who wants more traffic? You …

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My thoughts on SERPs

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content …

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Understand about organic links

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary …

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Carve out time for concentrating on SEO

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Expand your ROI as necessary

The most important targeting decision is to figure out who the target actually is. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google can, and does, ignore low relevance links. The worst offenders are generic …

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Can content make a huge difference to search engine optimisation?

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Quick tips regarding nofollow links

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. My suggestion would be not to shoot press releases in …

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Running on evergreen fumes

It’s a simple but necessary fix that can have a large impact on search rankings. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a …

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Online marketing changes quickly when it comes to html

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of …

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Reasons that people rely on URLs

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. You should monitor each backlink you create or earn and verify if it carries any SEO …

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The secret behind local search

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of …

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Search engine health checks should look at content

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. To maintain a healthy website, do an overall audit of your underperforming blog content or …

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How to learn about rankings in a few hours

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. When deployed properly and …

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Content is King (for now)

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. In today’s competitive market, SEO is more important than ever. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either …

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