Quick tips regarding link exchanges

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. With the rise in the use of Smartphones (over 50 …

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Penguin deals solely with link quality and nothing else

I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Develop a winning SEO strategy …

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Troubleshooting meta descriptions

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. Some companies (Black Hats) will happily break …

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Learning about link building

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When people search for information online, they’re looking for content that will satisfy whatever need they may have. Using a variety of free online tools …

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Make SEO campaigns a priority

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Once you have your site up and …

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Lessons I learned about googlebot crawlers

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Google's algorithms try to mimic the decisions of real people. The …

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The worst advice I've heard about page rank

This kind of evergreen content is usually longer than an average blog post. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms When you have the structure for your future copy in front of your eyes, it’s easier to …

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Expand your page rank as necessary

Does the homepage feel trustworthy? SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. The crux of evergreen content is …

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Small but important things to observe about meta tags

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. It stands the test of time and never goes out of date. It is an unfortunate …

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Here's what industry insiders think about reporting

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. That becomes even more valuable …

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Don't use misleading event markup

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Adding proof terms to your content helps a page …

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How to really understand keyword density

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals …

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Focus more on Brand building

A Google research recently revealed that four out of five users trust search engines for local searches Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google …

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Search engine health checks should look at hits

That’s really easy, easy answer: it’s Google! Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video …

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Can plugins really make a difference?

cost, color, texture, shape, fonts, etc). Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. In this digital era where everyone …

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Understanding the rationale behind providing value

Every little bit counts. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Whilst we may have just said that keywords are no longer …

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I urge you to think about social media

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Top trends in comment spam to watch

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. If you focus on providing the best content possible for …

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Unexpected ways keywords can impact your marketing efforts

This is why hiring a reputable SEO company is important. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Don't make the …

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Be clear, truthful and accurate when it comes to metrics

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the …

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Personalization counts: how does onsite SEO fit into this?

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if …

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Increase Organic Traffic by the manipulation of analysis

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you don’t follow the search rankings of your website and don …

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Remember that LSI make the web go round

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! There are lots of different types of keywords. Having a strong SEO campaign on your website is fundamental in making …

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The latest trends in inbound links

And the common belief is people generally scan and review the first two pages of the SERP. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Once you’ve started your local SEO …

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You Can't Have Search Without Social

Google is “learning” what a good result looks like based on the search query. Google, now more than ever, don't just want more content, they want content that they feel is quality. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The …

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Losing Focus on LSI

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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The hidden agenda behind blogs

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Establish your position regarding URLs

One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Did they leave right away and go back to Google to find another result? Keyword research is the practice of identifying which phrases are used on search …

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Landing page and site user experience

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? When deployed properly and timely, 301 redirects can get …

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Layout, formatting and backlinks combine to make great SEO

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the …

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SEO techniques: What’s next?

When it comes to long-term SEO strategies, there are so many tactics to consider. The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. High-quality, timeless content performs better in search engines than short-lived articles. For example, Google rolls out a …

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Concentrate on actionable splogs

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! A strong online presence is essential for any business to be competitive. When you are at the top of the search results, in addition to a fact …

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Focus on ROI Instead of Google algorithms

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. sites that have been penalised by the Panda update face a long road to recovery, but by addressing these issues before …

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The steps needed for putting keyword density into action

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Beware of …

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Great ideas about dynamic pages to share with your colleagues

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. By searching for the answers to questions, Google will present the most useful and relevant answers to interested …

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Beginner's guide to dynamic pages

Above all else, never be tempted to plagiarise. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 …

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