How to survive your first encounter with backlinks

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. From …

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Block bad URLs with robot.txt

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Higher search rankings mean increased traffic as users search for terms that bring them to your site. There is a massive amount of content available on the internet, but none is more important …

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Consider how customers are visiting your site

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Many marketers are now promoting that stuff …

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Create an e-book or guide every two months

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. To help answer those questions, here’s a look at what makes content evergreen and why that matters for …

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Alt text makes for a better user experience

That information alone will tell you a lot about what you need to do for your site. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Several types of content are considered …

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Succeeding in SEO means paying attention to splogs

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. If the issues in the reviews are real, then deal with them. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google …

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Write a 1000+ words article about javascript

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most content writers agree that using passive voice is …

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Quick tips regarding LSI

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. This will not only improve your ranking, but will make your site much more valuable …

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Reasons why you cannot learn search engine spiders well

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. “Limited time” and exclusive promotional offers rarely are exclusive in reality. Google and other search …

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Ways to tell you're suffering from an obsession with SERPs

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more …

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Create content about page rank

Think long term rather than short term. Short term will get you nowhere with SEO. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written …

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Consider link building at the inception

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. Evergreen topics have long lasting value, so when looking …

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Less is always better when it comes to reporting

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. This will search across all major search engines, including Google, Yahoo and Bing. Google itself has said that around half of all mobile …

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Analyse your existing white hat SEO

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Here's what industry insiders think about quality

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Clients have often asked me if it’s OK to ask for reviews from customers. There’s a …

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Fun with anchor text for now

Repetition is key to this type of research. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Search engines continue to usurp more “traditional …

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How to diagnose cloaking related issues

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing …

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It’s a win-win strategy with an emphasis on link bait

Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Examples of what people may search for include general information …

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Reasons that people rely on hits

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. Gaining backlinks is tough, as it involves …

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