Useful tips from experts in widgets

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target …

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To get fast rankings, you need link exchanges

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! SEO is an integral part of any digital marketing strategy. And, if you’ve got the chops for it …

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Lets look at our approach to sitemaps

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you are going to use …

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Make a concerted effort to keep up with content analysis

It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. A professional SEO …

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Can long tail search help improve my search engine placement?

Experimenting requires thoughtful tinkering. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising …

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Reasons why you cannot learn stickiness well

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Let's follow domain authority best practise

Those sites which, simply, had the most keywords would rank on top. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the …

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Analyse your existing link building

It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. This can have a devastating effect on bounce rate. The inputs and outputs are changing; the data layers are being …

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Clarification about forums

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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Latest developments in conversion rates

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Whether you’re blogging to improve your business’ rankings in the search …

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Update your non reciprocal links on a regular basis

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Make it sufficiently broad in terms of URLs

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. It can be of tremendous value to your target audience. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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Learn from these mistakes before you learn about comment spam

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Make the content flow easily to keep people intrigued and reading. Once upon a time, marketers focused on strategizing …

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Takeaway tips for webmaster tools

With so much crap content on the web, Google doesn’t want to waste space indexing it. The fact remains that knowledge of one’s domain and the tools out there is vital to success. You can de-index any types of content that have less than 100 words. This might …

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Can link building really make a difference?

If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. In the short term, improving your SEO can have a dramatic impact on getting new customers. As part of this …

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This story about web 2.0 will haunt you forever

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will …

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Lessons I learned about ROI

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” The small businesses with a physical place of business …

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Adjust your appearance in search by utilising long tail search

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

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Focus on performance, user experience, and keyword research

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Information gathering is so crucial in research …

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Optimise your site, paying special attention to link building

Answer frequently asked questions of your readers, customers, and clients. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate …

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How to really understand sitemaps

We’re talking about 50% to 90% of traffic drop. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. As an SEO, your primary goal is to make sure that each page …

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Succeeding in SEO means paying attention to analytics

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? They can often be far too …

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Overusing topic tags can actually be harmful

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

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Define your goals with regards to SERPs

If it works for 91% or businesses, it is very likely to work for you too. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as …

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Can a techie truly understand bounce rates

People spend very little time engaging with content. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. A low-quality website wants to buff up its content by stealing it from others. Test the results of …

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Think about link research from the start

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Producing content for search engines is also content marketing, list building, and relationship marketing. Backlinks give the impression that you're …

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Here's what industry insiders think about anchor text

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Doorway pages are typically large sets of poor-quality pages where each page is optimized …

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Quick tips regarding web crawlers

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very …

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Hidden facts about web crawlers

In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion …

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