Let's talk about text links

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When URL parameters are generated using site filters, there …

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What everyone ought to know about search engine spiders

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Browsers differ in how they treat invalid code so you should always …

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Myths and misconceptions about gateway sites

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. What …

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Personalization counts: how does content fit into this?

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. And for that, you need to correctly optimize the page. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images …

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Understanding CTR in relation to your marketing strategy

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. One of the most important steps when starting with SEO is to align it …

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Try to target a hungry crowd by paying attention to quality

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Planning keyword targets and goals together is of the utmost importance for all outbound communications. The most critical thing to automate is competitor research. It’s not as …

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Smooth SEO sailing

Businesses can leverage local SEO to great effect by creating a unique page for every location. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. One is technical SEO. The quality of the content you create …

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Keyword clustering examples

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load …

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Write a 1000+ words article about doorway sites

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly …

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The mysterious world of search queries

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Analyzing content alone …

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How you will benefit from content

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. The fact remains that knowledge of one’s domain and the tools out there is vital to success. Let’s discuss each of these in …

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More importance is given to LSI

If it does not already exist, thin content is easy enough to prevent. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the …

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Lets look at our approach to authority sites

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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The mysterious world of blogs

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the …

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Create an Engaging Web Presence by the use of hits

Every page should be given a title that describes its content. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. SEO is an integral part of any digital marketing strategy. As devices have grown smaller, and keypads have …

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Write Intent-Driven Content

An important aspect of SEO is making your website easy for both users and search engine robots to understand. A strong online presence is essential for any business to be competitive. cost, color, texture, shape, fonts, etc). Be advised that certain keywords can be more expensive than others.

The hidden …

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Stick To Either www or non-www Domain

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO was in its infant age, an era …

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Pay attention to your monthly click-through rate

“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are …

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This story about nofollow links will haunt you forever

Don’t forget that one source for information about keywords is your own web logs. Working with so many clients we get access to concrete data on what’s working and what isn’t. At first, you will need to do this manually. The majority of time spent online now …

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